The “Global market review of non-Scotch whiskies – forecasts to 2018” – a report by just-drinks.com and IWSR – makes for interesting reading for distilleries outside Scotland. It shows that the market for non-Scottish whisky grew at a compound annual growth rate of 7.6 per cent between 2006 and 2012. The report attributes the lion’s share of that growth to sales of Indian whisky. Being a long-established producer of whisky for the domestic Indian market, Amrut was not surprised that the report states that within the global 349.7 million 9 litre case non-Scotch whisky market, Indian whisky has been the most dynamic segment rising by 115.7m cases over the past ten years. At 170.6m cases, Indian whisky is also the largest sub-category within the non-Scotch whisky category. However, only 2 per cent of Indian whiskies are consumed outside of India, with the Gulf accounting for most of the exports.
That means that the carefully crafted single malts which Amrut Distilleries exports from Bangalore are a very exclusive taste of India. We love the fact that discerning drinkers across the world are having the chance to taste Amrut’s range – from the extremely rare Greedy Angels, or the extremely popular Fusion to the recently released Bourbon, Sherry or Port cask-matured single malts. Cheers!